With the global economy stagnant, organizations seeking to start up are, in essence, caught between a rock and a hard place. Lacking the significant capital to further advance the agenda of the start-up, organizations are turning got venture capitalists, as a source of financial support. There are a few select individuals that can fund a start-up, free of outside investment, but in many instances, there will be a need for an adequate source of capital, to maintain sustained development of the intended entity.
Venture capitalists, such as Mark Sparks
, founder and CEO of Timber Creek Capital, LP, which is a private equity firm, that seeks the visions of aspiring entrepreneurs and transforms them into vast streams of revenue. Venture capitalists do not operate under the same radar as financial institutions might, as venture capitalists are more adept to scrutinizing every facet of the start-up venture, with a magnifying glass, and fine tooth comb. Factors that Mark Sparks
takes into consideration when doling out funding for start-up ventures include the uniqueness and proprietary state of products that are being produced. To fund just another product, that is mass produced, in the marketplace, doesn’t seem viable, but to finance a product, that is unique in its own right, and can capture a significant portion of market share makes sense.
Entities that are established in the marketplace, and seeking to expand, due to consumer demand must substantiate current and future demand, have to employ data mining, to produce data, that serves as bona fide proof that customers crave for a specific product or service. Speculation and historical data don’t carry the impact as they once did. In a world of on-demand, real-time data, venture capitalists want information on sales, current inventory, and consumer demand, at the snap of a finger, as global occurrences can change demand virtually overnight.
It is essential that a well drawn, strategic initiative, is set in place. When spending other people’s money, venture capitalists will mandate a full accounting, prior to, and afterwards, of how funding was allocated to various sectors of the venture. This is extremely critical when making the pitch for funding, and is equally important as the venture becomes fully operational.
“Through my years of experiences I understand challenges and devastating circumstances entrepreneurship can bring. My passion is to help entrepreneurs build their dream and companies to critical mass through my experience,” Marc Sparks said.