CEO of Organo Gold, Bernando Chua, expands his coffee empire to the country of Turkey. Expansion into Turkey, will be Chua’s 39th country to add the Organo Gold coffee brand to it’s palate. Organo Gold is a gourmet coffee company with coffee that is derived from the Ganoderma mushroom. This mushroom is known as a leading ranked herb by Chinese Medicine. It is said that the health benefits associated with the Ganoderma mushroom are that of a long and healthy life, if taken on a regular basis.
The company was founded in 2008, in Vancouver, BC. Chua’s decision to expand to Turkey is a progressive choice. He explained that Turkey was the original founder of the “coffee house” concept. Turkey is a country that values the quality of their coffee, therefore, Organo Gold, is a perfect fit with it’s gourmet and health promotional qualities. The country also promotes the importance of a healthy and active lifestyle. They have a strong enthusiasm for health products and quality food.
The Organo Gold product line to be introduced into Turkey will be under the direction of appointed Regional Vice President of Europe, Paul Jarvis. The line will consist of Organo Gold’s Gourmet Mocha, Latte, Black Coffee and Hot Chocolate. Also, their King of Coffee, Espresso UNO, Espresso DUE and Espresso, will be included in the list.
Chua focuses his product goals on reaching individuals with active lifestyles. He also focuses on the importance of having cost effective distribution. This idea has paid off as is seen through the companies immense success. Chua has won a gold medal for the Napoleon Hill Foundation based on his accomplishments. He is also known as bringing forth a high amount of success to market-level industries. Chua is active on social media venues such as Twitter, and LinkedIn.
Organo Gold’s company revenue reached $35 million in 2010, $150 million in 2011, $300 million in 2012, and is projected to reach $800 million in 2015. The brand continues to grow at a rapid pace. The idea is that the coffee not only tastes great but it makes people feel great as well. The base of the coffee being, Certified Organic Ganoderma Lucidium, health is really the main focus. The company also supplies various products such as teas and personal care products, all infused with the Ganoderma. The company truly values and promotes powerful visions for the future and the distribution of first class products.