Status Labs, headquartered in Austin, TX, with offices in New York and Sao Paulo. Their objective is to monitor, maintain, and increase the digital footprint of businesses and individuals. Their goal is to help their clients digitally look their best by managing content on the internet.
Status Labs offers 5 Tips for Crafting A Public Relations Pitch
Study and research before pitching. Details, details and more details.
The Elevator Speech – Be concise using no more than 6 sentences. Never start off with a press release, but do include the release at the end of the pitch.
Know Your Audience – Before your meeting, you should make contact with your audience by making connecting with them on Twitter and LinkedIn, and review and read materials they have previously written.
Fulfilling Journalists Requests – Journalists often expect more than you are able to provide. Don’t promise what you can’t deliver. Provide accurately and quality information in a professional style.
Newsworthy Information – When you are writing material make your story newsworthy, not a sales pitch.
Status Labs helps their clients create content that drives sales, product interest and ensures them better communication with their audience.