WHITE SHARK MEDIA SETS A NEW BENCHMARK IN CUSTOMER COMPLAINT HANDLING

In the course of serving customers, a business is likely to elicit a mix of both compliments and complaints. While compliments boost the organization’s image and gives an indication that things are being done the right way, complaints need some special handling. Apart from a few instances of toxic customers who will complain in smear campaigns, the way an organization responds to complaints may just be the make or break point. Effective handling of customer complaints is crucial in not only salvaging a negative experience but can just as well be turned into an actual business opportunity. This is especially so in this highly networked digital age where social media channels expose companies to real time feedback from customers.
White Shark Media is among the leading digital marketing agency that seeks to deliver online marketing solutions. Its solutions are custom made to needs of small and medium sized businesses. One of the key drivers of its growth is in provision of world-class customer experience using its reputation of engineering cost-effective search marketing campaigns.
White Shark Media acknowledges that in its course of business, they have had to deal with lots of complaints. The company has reached a point where it admits to having made its share of mistakes and paid for that. In the end however, the company has learnt its lessons and emerged as a better service provider.
Over the years, addressing matters of customer complaints have been advancing from the basic issues as providing a channel for interactive real time communication to effectiveness of its services. At the very basic, the company had to open up channels that customers would give feedback. Good service provision would reflect through compliments. Complaints on the other hand were well taken note of and the necessary measures taken to mitigate them.
On White Shark Media official Facebook page, there is currently a total of 54 reviews. Most of these are complements with customers expressing their levels of satisfaction at what White Shark Media has been able to achieve for their businesses. For the few complaints, the company, consistent with its policy of responding to complaints in not more than a day, quickly responds and follows up on the matter. Feedbacks of whichever nature – whether complaints or compliments ae encouraged and valued by the company as a way to attain mutual growth.
The personalized touch has been optimized by availing phone systems with direct extensions. This offers a big relief to clients as it allows them to call their desired contact person directly. The customer in this way can expound on his/her concern ensuring that superior customer value is offered.

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