They raised 200,000 pounds for Autism Research in their first month of operation. They had Prince perform at a private event to raise money for the Autism Research Trust. Autism Rocks has found a new way of generating a large amount of charitable donations.
The charity, formed by Sanjay Shah, is focused on raising money for autism research, rather than support services for those effected by autism. Shah felt that more money needs to be directed toward finding out more about the disease and, in turn, this would only improve the support services that could be provided.
Autism Rocks puts on small concerts by the most famous musicians and asks for large donations from the attendees. They have had concerts with both Prince and Lenny Kravitz in London. Each concert on had a few hundred people in attendance but they managed to raise hundreds of thousands of dollars.
Shah has said he would like to try out different types of events and not just hold small concerts for the very wealthy. He wants to have contests where competition winners can attend concerts and he wants to create a compilation CD where the proceeds benefit the charity.
This is not the first time Sanjay Shah has seen success. From his time at King’s College, he has worked in the financial world for companies like Merrill Lynch and Rabobank and then he formed his own brokerage firm, which made him hundreds of millions of dollars. Due to the success of his firm, Shah is now semi-retired and looking for a hobby. So he decided to start a charity that was close to his heart.
Shah’s son was diagnosed with autism in 2011 and ever since he has been laser focused on helping institutes and charities that support the cause. Shah combined his passion for helping his son and other with autism with his interest in concert promotion and Autism Rocks was born. Shah is thrilled with the success it has seen thus far and is looking forward to projects in the future.