White Shark Media – How to Become a Keyword Shark

White Shark Media is a publicizing and advertising organization with around 51 to 200 representatives. The organization started in 2011 and is currently one of the front-line digital marketing agencies. WSM strives to give the best online marketing solutions that are customized specifically to organizations of different sizes where it principally deals with SMEs businesses.

In 2014, White Shark Media was fortunate where its expertise and knowledge was perceived by Google and later by Microsoft. Nowadays, WSM is part of the Bing Ads and Google AdWords. Their approach in doing things is to ensure your victory is guaranteed by allocating a team of 3 verified showcasing professionals. This guarantees a high client experience in addition to speedy feedback through phone calls and emails. That has also allowed for improved reporting through various aspects.

White Shark Media ensures that their key segment is following their customers’ promotion performance. Part of the services incorporates giving keyword call tracking, special reporting software and Google analytics in tracking their clients each month. They say: “Regardless of whether you are keen on Google Shopping, Hispanic promoting or local marketing, your relegated group of experts will enable you to identify and achieve your business objectives”. The organization is savvy, and has flat-fee advertising solutions which accompany no contracts, come with whole transparency and ensure full access to your Google AdWords account.

Keywords are very critical in online advertising. Usually, companies will use search engine optimization (SEO) in targeting their desired audiences, classifying their business and dictating the content of their website. SEOs have been utilized throughout the years to get positioned in higher positions thus enabling more views. Catchphrase stuffing is a trap used to support web index rank. The metadata and headline is loaded with tags and labels, but White Shark Media use smarter techniques.

There are many principles to take after to make great utilization of SEO. Some of these rules include using the keyword on the title page, placing it in the key headline, using meta descriptions, repeating it several times, applying it to images and avoiding using it superfluously. When it comes to such, the WSM team trains you how to go about it. As long as you need to apply the number of keywords in solving your issue, ensure you don’t randomly pile them. Hence, to target SEO watchwords, you have to do catchphrase look into the correct way. Discover the watchwords that are applicable. Have a list of every one of them and put them according to categories and whenever possible turn them into actual headlines and titles.

Imran Haque’s Expertise in Internal Medicine

Based in North Carolina, Imran Haque has created a reputation for being a competent medical doctor who has specialized in internal medicine. For 15 years, he has been providing the residents of Asheboro and the larger North Carolina with medical services that require his prowess. His experience and demand resulted in him opening up offices to allow his patients to have easy access to his services. He opened up Horizontal Internal Medicine, located in Asheboro, and Ramseur, Northern Carolina. The journey that has culminated to the success that Imran Haque has begun after graduating from Universidad Iberoamericana with a medical degree.

He after that enrolled at the University of Virginia for an Internal Medicine program. While here, the interest in internal medicine heightened. After completing his training, Dr. Haque got a license that permitted him to start practicing in Northern Carolina. One thing that Horizon Internal Medicine prides in is being led by one of the most qualified physicians. Many people keep streaming in this facility seeking the expertise of Dr. Imran Haque. The experience vested in the doctor allows him to diagnose illnesses and refer patients to other medical specialists. He also conducts regular checkups at his offices. To know more about him click here.

Among the ailments that Dr. Imran Haque is trained to diagnose and treat is 360 resurfacing that is aimed at rejuvenating the skin. This treatment is used to treat skin conditions on the neck and face. Only a qualified doctor like Dr. Haque is allowed to carry out this treatment. Dr. Imran understands all too well the dangers of being overweight and hence helps patients manage their weight. Imran Haque has a personal connection with his patients especially those with diabetes. He makes sure that the patients’ health comes first. He is certified to conduct the diabetic treatment and as many such patients come to him.

The Historic Record of Talos Energy

Talos energy made history this year as being among the three companies that were to drill an offshore oil well. Together with Premier Oil PLC and Sierra Oil & Gas (Mexico), they began drilling the well on 21st May.

This project made history because it’s the first project whose operations will be overseen by a company that is not state-owned. Petroleos Mexicanos has been in charge of all offshore well exploration since 1938.

The forecasted drilling process was set to take up to 90 days with an estimated cost of $16 million. The well which is in the Sureste Basin was estimated to hold between 100-500 million barrels of crude oil. Mexico willingly decided to open up its struggling industry to bidders. That is how the three companies acquired the rights to oversee the project and more information click here.

Regarding shareholding, Talos, which was the well operators owned 35% stake; Sierra held 40% and Premier 25%.As an action seen as one of a kind, in the oil history of Mexico, the potential success rate was high. Sources say that as at July, a billion barrel oil had been discovered on the well known as the Zama-1 well project.

Talos Energy is a private oil and gas company whose primary focus is on offshore oil production. One of their focuses is on asset acquisition as they explore oil-generating regions. These regions are mostly Gulf of the Mexican areas and the Gulf Coast.

The company has been in operation for over ten years. Their activities are environmentally friendly which has made them stay relevant among their competitors. Their expertise and strategy towards oil exploitation have helped in quality service delivery. They also have skilled workforce to enforce their operations and learn more about Talos Energy.

Most notably is Ash Shepherd, the manager at Talos Energy. Shepherd acquired the Thirty Under 40 honoree in 2016. He significantly signed the first two contracts relating to production sharing in Mexico’s 2013 energy reforms and Talos Energy’s lacrosse camp.

Probably one of the biggest achievements at Talos is that the company was the first ever foreign oil operator in Mexico. The oil industry was previously a monopoly. In 2013, Workplace Dynamics named Talos Energy as the best workplace for employees in comparison to other small businesses.

More Visit: http://www.riverstonellc.com/#!partners/exploration-and-production/talos-energy-llc

Dr. Jennifer Walden, Helping Women Feel Beautiful Around the World

Dr. Jennifer Walden is a board certified plastic surgeon in Dallas, Texas. She is skilled in aesthetic facial and breast surgery including: breast lifts, breast augmentation and rhinoplasty. As a woman herself, Jennifer sympathizes with those looking to build their confidence. She will makes every effort to give her patients results based on well-formed decisions. Her goal is to give you the most beautiful but natural look possible. Dr. Walden takes pride in providing the highest level of safety, care and satisfaction. Her practice specializes in botox, eyelid lifts, liposuction, body contouring, breast implant removal, breast reconstruction, collagen injections, cheek implants, chemical peels, forehead lifts, lip augmentation, dermabrasion, gynecomastia, laser skin resurfacing, chin implants, otoplasty, microtia, wrinkle reduction and face lifts.

Dr. Jennifer Walden received her certification in 2005 from the American Board of Plastic Surgery. She graduated with the highest honors from the University of Texas at Austin and The University of Texas Medical Branch. She did her aesthetic surgery fellowship at the Manhattan Eye, Ear and Throat Hospital in New York. She has received several awards and accolades including: the Best Scientific Exhibit Award by a Resident in 2005. This award was presented at the American Society for Aesthetic Surgery’s annual meeting in Canada. She was a junior member of the Alpha Omega Alpha National Honor Society and was elected President in 1997. In 1998 she received the Herman Barnett Memorial Award, the Mavis P. Kelsey Excellence in Medicine Award, the Isabella H. Brackenridge Scholarship Award and the Janet M. Glasgow Memorial Award.


Cleansing and Firming Beauty Products Reviewed by Kim Dao

Kim Dao is a popular beauty blogger and vlogger. She is known for reviewing Japanese beauty products. Recently she put ten of Japans top rated and typically easy to find beauty products to the test. One product she reviewed is Shiseido The Collagen Drink. This drink is designed to help replenish the body’s collagen from the inside out. This is not a drink that you have once and will immediately feel and see the results. It will help diminish fine lines and dry skin over time. This product needs to be consumed daily for weeks before you will see results. It comes in a small colorful bottle and tastes similar to a tart and sweet juice. It is supposed to start softening wrinkles within three days of consumption. Kim Dao felt as though it smelled medicinal but admitted it tasted similar to juice. You are supposed to drink it every night prior to bed time. Another product Kim Dao reviewed is by DHC and it is a deep cleansing oil. This is a popular make up removing product that is very light weight and does not cause break outs. When you apply it to your face it literally helps make up just slide off and it is rich in vitamins and antioxidants. One of these deep cleansing oil containers sell every ten seconds worldwide. This product is very popular in Japan and can be found in nearly every drug store. This oil also doubles as a light weight moisturizer. More Japanese beauty products reviewed by Kim Dao can be viewed here.

Learn more: https://www.depop.com/kimdaoblog

How Madison Street Capital Has Completed Financial Transactions In A Timely Manner

Madison Street Capital is a Chicago firm which offers financial services to mid-sized companies both in the United States and internationally. They have a number of specialities including, in particular, their ability to handle M&A transactions. They have garnered a well-earned reputation by ably completing their services in a professional and timely manner.

One of the company’s that has been a client of Madison Street Capital is Vital Care Industries. This company needed to raise capital and needed help finding a suitable lender. MSC was able to find this partner and the CEO of Vital Car said that the handling of the transaction left him very pleased.

One of the co-founders of MSC is Anthony Marsala. His experience and executive abilities led to him being a 40 Under Forty award winner which was presented to him by the National Association of Certified Valuators. He won in no small part because he is an expert at establishing the true value of a company including all of its holdings. He has 14 years of experience in the financial industry and also holds a master’s degree in his profession. Learn more: http://madisonstreetcapital.org/

Another award given to the people at MSC was in presented in January of 2017 when they received the Turnaround Award. This award is given to the company that crafts the best restructuring transaction involving a company worth less than $25 million. Madison Street Capital was chosen out of 300 companies that were also competing to win this honor.

Another transaction that the leaders at MSC were involved in was for Maintenance Systems Management. MSC was able to arrange much-needed financing for them. The president of this company said that MSC was able to meet their needs on a timely basis and went above and beyond by giving him and his management team other useful advice unrelated to the financing deal.

Madison Street Capital is a privately held company. They also have a couple of offices internationally including in India. Beyond providing financing and M&A transaction handling they also offer other financial services. They are experts at business valuations including that needed for financial reporting. They also offer corporate advisory services.

As a socially responsible firm, MSC has donated money to a number of worthy causes. Included among these is donating money after disasters to both the American Red Cross and the United Way.


Women Making Moves Featuring Susan P. McGalla

Susan P. McGalla, the founder of P3 Executive Consulting, is a branding, operational coherence, talent management, and marketing pundit. Additionally, she is the chief merchandising officer and president of the clothing brand, American Eagle. This company was established 23 years ago at a teen retailer when the administrative offices portrayed the brand as a sporty wear which basically centered on men rather than women.

However, this sexist representation did not faze Susan who previously worked at Joseph Home Co. Department stores as she was under the impression that the American Eagle management judged her based on her work merit and ideas. Susan McGalla was appointed to her present position which makes her the head of design, merchandising, and marketing of the brand graced by the American teens. Susan led a celebration in October on the south side in honor of their moving headquarters.

Susan McGalla grew up in a male dominated household. Having a football coach for a father and two elder brothers, she never received any special treatment for being a girl. She says that she was always encouraged to exercise hard work and portray her great ideas in confidence irrespective of the crowd. She deems her gender and everyone else’s gender as an irrelevant factor. This has helped promote her confidence, and she feels equally comfortable working with both women and men. Susan adds that she has excelled working with both sexes.

Her self-imposed confidence has been a key contributor to her success. Susan McGalla attained her BA from Mount Union College and later began her career journey at the Joseph Horne Company. In 1994 she found her niche serving at the American Eagle Outfitters.

Susan McGalla explains that when she started out at American Eagle, the firm was a predominantly male company. There were no women on the board or in executive positions. She still managed to succeed despite the obvious male dominance in the firm. She adds that through success and hard work, she managed to excel in a career that she considers a lifetime experience. She was lucky enough to secure various executive positions while at American Eagle Outfitters and gradually becoming the chief merchandising officer and the president of the company. Her undeniable rise in the company triggered true culture change where men and women collaborated to create the most successful and inspiring mixed cultures between 2000 and 2010.

The Allure Of AI-Multi-Variate Testing

The fact remains that the allure of mobile marketing is growing. This is because marketers are increasingly looking for multi-variate testing that can help to satisfy the desires of a customer effectively.

Mobile marketing automation is primarily in three areas. This is because people are well aware of how to use their app. This helps them to make decisions that are based on data. Besides, multi-variate testing helps the marketers to get a 360° view of their customer real-time. This will be across various devices, channels as well as geographies.

In this way, marketers are able to construct personalized journeys of their customers. These help in boosting long term engagement with them. This way contextual campaigns are created that are based on customer behavior, location, profile and any other kind of inputs. And all these would be set in real time. All these must have connectivity to CRMs and such other tools. Only then it can be termed as truly multi-variate testing.

This helps in making decisions that are supported by data. This way the right messages reach the right users. In this way, machine learning is being used. This way guess work comes out of testing, and the campaigns become optimized.

Mobile Marketing Automation can be used for re-engagement. It would require making use of good analytics. Next, analysis of the funnel has to be done. Smart segmentation has to be done in order to identify groups. Re-engagement campaigns are being designed to bring those segments back into the fold that may have gone quiet. The campaign has to include CRM data, besides behavioral info, as well as preferences, besides demographics, and so on. This helps to create personalized journeys which are able to convey the message to each customer in the best possible way. This is because each customer is an individual. Once automation is done well, it becomes possible to approach them in that manner.

Next, optimization tools have to be used. These help in testing the marketing campaigns and continuing to improve these.

Campaigning can be transactional. This can be like system messages. Once an action happens, there is a confirmation. Another is contextual campaigning. This helps in creating personalized journeys for customers. This helps to build great communication that is based on variables. Such campaigns do much better as they are personal, relevant as well as contextual. This is where geolocation can help to determine context and make it more relevant.

Betsy DeVos’s Philanthropic Endeavors

Mrs. Betsy DeVos is an incredibly passionate woman. She currently leads America’s educational reform system by serving as the United States Secretary of Education. She is the 11th person to hold that role. Outside of her job and her other roles she is known as a major reformer. She is a crusader for change and chooses to focus her passion for change on education in the United States.


Her drive for change began when she was a young woman at Calvin College. She first found the spark to drive change by seeing how much she was able to accomplish within her own college campus.


Since her college days she has worked for more than three decades to bring about reform. She is known as a woman who not only is willing to cross party lines to bring about change, but who consistently puts education first, even before all of the politics that can often drive a wedge that brings change to a hault. For those three decades she has led several incredibly successful political campaigns, spearheaded multiple political action committees and was also an integral piece of multiple party organizations that sought to bring about change.


She is married to Dick DeVos who was a past Republican nominee to become the Governor of Michigan. The two are a truly dynamic duo and together are known as being innovators who look for creative ways to bring about social change. For Mrs. DeVos, in particular, that change is focused on the education sector.


Mrs. DeVos is also incredibly active in the philanthropic community. She and her husband built the Dick and Betsy DeVos Family Foundation. The Foundation contributes to a wide variety of charities, many of those educational. Mrs. DeVos also holds prestigious board seats for many charities, including the Mars Hill Bible Church, Kids Hope USA, the DeVos Institute for Arts Management at the Kennedy Center and the Foundation for Excellence in Education. She also currently serves as the chair person for the American Federation for Children as well as the Alliance for School Choice in America. School choice is something both she and her husband are incredibly passionate about.


The two saw the importance of allowing families to have school choice when they first began looking for schools for their own children. The two realized that while they were incredibly blessed to be able to choose any school they wanted for their kids, many people didn’t have that option. They came upon the Potter’s House Christian School in Grand Rapids. The Potter’s House Christian School typically serves underprivileged kids from low income families. The DeVos family sponsors children whose families couldn’t afford to send their children there and provide them with scholarships.


For updates, follow Betsy DeVos on Facebook.

Orange Coast College’s Planetarium Will Feature A Foucault Pendulum

Orange Coast College‘s new planetarium will have a Foucault pendulum, a gift from Mary McChesney who wants to see the new planetarium to attract students and community members who are interested in scientific studies. McChesney, who taught languages at OCC before retiring, said she made the generous $1 million donation in honor of her late partner, Adelyn Bonin, who also taught languages at OCC. The new planetarium replaces the one built in the 1950’s. Astronomical technology has changed so rapidly that the college decided to tear down the old planetarium and build a new one with far more seating in the auditorium. The new building will open in 2018, just in time for the fall semester. OCC students studying planetary and stellar astronomy and cosmology will have a brand new, state-of-the-art planetarium to make their studies more fruitful. The OCC Foundation has undertaken the renovation and establishment of numerous other campus buildings, including the Robert B. Moore Theatre and the Frank M. Doyle Arts Pavilion, in addition to funding the planetarium.


Each semester, over 25,000 students, 1,200 of which are international students, study at OCC, taking classes in one of the colleges 135 career and academic programs. Student life at OCC is exciting, with numerous sports programs for men and women and over 60 student clubs and organizations. While there are numerous activities for students outside of the classroom, OCC’s mission is to enable students to earn academic degrees and certificates in technical education, in addition to preparing students to transfer to one of the California State University or University of California school systems.


To learn more, visit http://www.orangecoastcollege.edu/.