Lime Crime has made a bold move in its quest for cosmetic dominance. This colorful and eclectic brand has built a cult-following over the past few years. Founded by Doe Deere, the company is basically a reflection of her very own self. Since Lime Crime has a firm grip on the competition, it is now looking to expand into other territories. China is one of the biggest and most populous countries in the world. This country is very influential when it comes to fashion, but it’s also big on counterfeiting. Of course, counterfeiting takes away from the official brand’s revenue stream, and it can be extremely difficult to outpace this negative side of the business.
Lime Crime is looking to by-pass the entire shipping process because of its complex technicalities. If you’re trying tp ship products into China, you’ll be introduced to a wide range of expenses for transportation logistics, customer inquiries, international return handling, taxes and manage duties. When it comes to cosmetics, these products are under special scrutiny. There is a mandate that states that all cosmetics that are sold for wholesale, must be animal-tested. This is a big problem with Lime Crime because it goes against everything that the company stands for. Lime Crime doesn’t test its products on animals, and it is a certified vegan cosmetic line. The best possible solution would be to launch straight from the nation of China itself.
By doing so, this company will have to build a unique customer-base. This customer-base won’t be directed to first-tier mavens, but more so for people who truly are passionate about the products. This seems to be a daunting task, especially since China’s counterfeit market has such a strong grip on the prominent retail brands. All in all, the next few months will dictate the true success of this expansion.