Magic in Makeup?!

Just like magic the internet and online world has allowed many new companies and entrepreneurs the opportunity to make their mark on the world, in their own and unique ways. This couldn’t be truer for the proclaimed ” Unicorn Queen” Doe Deere, a Russian born clothing and cosmetic artist with an eye for the magical. Ms. Deere owns her own successful online company known as limecrime.com which is held as one of the first successful online businesses helmed by a female designer. Created in 2008 her business has grown to now produce many products such as: nail polish, lip gloss, eye-liner, eye-shadow, other cosmetics, and even her own self designed fashion lines. Not only are her products much sought after but she takes pride and promotes the fact that all products are animal cruelty free and from vegan sources. a feat that is both unique and honorable in an industry that is thought to be more about the superficial than beneficial.
all this success for Doe Deere is preceded by her moving from Russia to New York as a child,where she studied fashion design at the Fashion Institute of Technology. She dropped out slightly early to pursue her dream of owning a fashion line. Starting out on eBay as a one woman ran operation she took that leap of faith and with her brand name “Lime Crime” in tow she starting making sales within a year. The experiment and business began to flourish but so more with the makeup side than clothing at first. Since she was just one woman she had to model her own fashion and art including makeup which the people seemed to resonate with. She asserts “Ever since I got into makeup, I have never looked back.” This is inspiring to artist still locking for their shot to never doubt ones self and to keep climbing. How did she get started with all this one might ask, and the way she did was to promote her products in videos showing the fun and creative ways to use her products. By listening to the feedback her fans and close collaborators offered her she was able to hone her market skills and now she is a sizeable juggernaut in the fashion world.
Overall her success in her opinion can be attributed to her idea that “Beauty should make you feel happy!” Using this idea she developed a brand centered around “vegan-friendly cosmetics” with “special fantasy twist”. Her brand mascot is a unicorn so the sentiment is definitely felt and is truly unique among the would be competition. In the future her products will be geared toward generation Z who like her company was raised with and around the internet. She never plans to stop or remain stagnant with her designs so its safe to say her products are and will be diverse and will have something for anyone who has that small drop of magic in them, all of us. Lime Crime is truly magical in every sense. Learn more:  http://yourbeautycraze.com/how-beauty-expert-doe-deere-gets-ready

Leave a Reply