Jose Auriemo Neto in the Global Fashion Industry

Jose Auriemo Neto in the Global Fashion Industry

The BOF or rather the Business of Fashion releases an annual list of 500 most influential individuals in the fashion industry. This list usually incorporates all individuals from all around the globe and is named BoF 500. This year, the Brazilian business mogul Jose Auriemo Neto was featured in the list. He, among few other Brazilians, got honored and recognized at a gala for the influence they have on the fashion industry. Auriemo Neto is the Chief Executive Officer of JHSF, a residential and commercial company situated in Brazil but operating all around the globe. It may seem weird that a developer gets recognized in the fashion market but for Zeco, who has worked with several fashion brands like Valentino, Cuccinelli, Hermes, and Pucci among others is well deserving of the honor.

Who is Jose Auriemo Neto?

Jose Auriemo Neto is the son to Fabio Auriemo; a successful businessman in Brazil. He runs the development company known as JHSF which he took over from his father back in 1997 at the age of 22. Auriemo Neto has been able to grow the company form a developer of luxurious shopping malls like the Ponta Negra to a developer or residential buildings, commercial buildings and so much more within and beyond the State of Brazil.

In the year 1998, Neto took on his first big venture by acquiring and 8000 square feet piece of land on which he developed a shopping mall that accommodates 180 stores, a commercial building, residential buildings, academic building, and several other all rounded developments. The success of this project opened doors for JHSF to expand its operations. In the year 2009, Auriemo Neto saw the company through its first retail venture by getting into exclusive partnership with Hermes, Jimmy Choo, and Pucci. This led to the launch of luxury brand retail outlets in the shopping malls owned by JHSF. Three years later, he also signed a similar agreement with Valentino and had the honor of launching the very first Valentino retail stores in Brazil and since then the company has made its footprints in the fashion market.


Neto Auriemo has a degree in Engineering from the FAAP University situated in Sao Paulo.

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NetBase – A Look At Social Media Analytics

Social media analytics can be roughly defined as looking at online sources and using the information gathered to make informed business decisions. The first step in any social media analytics campaign is to define your business goals according to NetBase. Next comes deciding what your performance indicators will be, and the final phase is to gather your data from social media platforms and make conclusions from it.

Defining Goals

There are many criteria for evaluating business success online. Perhaps your goal is to increase downloads of information about your product, or maybe you are trying to improve the overall perception of your brand online.

Performance Indicators

Once you define what your goals are, you can start looking at specific metrics. Engagement compares media that is owned, payed and earned, while sentiment examines how people commenting online feel about your brand. To see how your social media strategies are impacting your bottom line, look at conversion.

Analysis and Conclusions

Having determined what matters to you and why it matters, you can use a social media analytics tool to analyze the data and respond accordingly. The good news is that some of these tools are free, and others are inexpensive relative to the value of the information that can be gained using them.


Much useful information can be gleaned simply by using the built-in dashboards of most popular social media platforms. Facebook Insights allows you to examine your metrics for the past 28 days and also has a feature that allows you to compare them with those of your competitors. Twitter lets you see who is examining your tweets broken down by gender and interest, and YouTube creators can look at information on who is watching their videos including the devices they are using, time spent watching the videos and more.

Some social media platforms such as Tumblr, however, don’t offer any built-in analytics tools. Furthermore, if you’re examining your brands performance on multiple platforms, it can get frustrating and time-consuming to look at all of their tools. That’s why social media analytics can do the job for you.

The company Trendy offers software that gives you feedback on what people are writing about your brand online in the form of simple and readily understandable graphs and pie charts, and you can look back over months of data to see if your reputation is improving or declining. A traditional and effective tool is Google Alerts. These let you know in real time when your brand or your competitions’ brands are being mentioned online; in crisis situations where you need to do damage control fast, these alerts can be a lifesaver.


There are many other social media analytics tools on the market, and some are free; however, most only offer a look at a single dimension of the chatter about your brand online. A more comprehensive tool is offered by Netbase, a company that offers software designed to give you the big picture, often in real time, through a highly intuitive interface.

Unroll Me’s Transparency


Unroll Me is a free subscription service that helps you manage your emails. You can easily unsubscribe from emails you no longer need and view the emails you really care about in one screen called the “Rollup.” The also have an app that makes using their service a breeze. They help customers clean up inboxes while giving valuable information to retailers, brands, and marketers.

They have recently introduced their app and they are very proud of the software. It is fun to use and mimics the style of some dating apps where you swipe left and right. Left is to unsubscribe, swiping up will add a newsletter to your daily Rollup, and swiping right will leave it in your inbox. View Related Info Here.

The way that they use your information can help determine what ads and subscriptions you should keep and which ones you don’t need anymore. Unroll Me’s privacy policy states that they may share customer’s information with their parent company and any other affiliates.

They can sell this information and/or just give it to marketers. It does mention that it is only non-personal information and it helps marketers to better market its products and services to customers who want and need them.

Before using Unroll Me, users had an average of 62 email subscriptions! And customers are constantly signing up for new subscriptions when they don’t even realize it. This makes Unroll Me invaluable for those who are tech savvy or not.

Unroll Me has recently decided to drop customers in the EU due to the GDPR (General Data Protection Regulation). The GDPR was finally passed after three years of discussions and negotiations throughout the EU. Since, they cannot adhere to the GDPR, they decided that they will drop all of their EU customers by May 25th, 2018. The CEO, Jojo Hedaya, has promised to be more transparent with their operations, and so far, they have kept that promise.


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