Steve Ritchie has wasted no time in driving efforts and implementing initiatives in his endeavor to rebrand Papa John’s as a more diversified and supportive company for its employees, franchises and customers.
Steve Ritchie became Chief Executive Officer, January 1, 2018 and has been working hard in turning the company around by actively listening to their customers as well as engaging their employees and franchise owners in developing actions to fix what was broken within the organization.
In Papa John’s most recent campaign, “You expected better from Papa John’s. So did we,” they made a point to acknowledge customers disappointment and to let their customers know they were working hard to make things right in an effort to bring them back. At the same time, Steve Ritchie also reached out to its employees and franchises defining the steps the company was taking as to focus on promoting diversification, equity and inclusion, and that this effort was a top priority in creating a new foundation of which Papa John’s can proudly stand on in moving the company forward.
Steve Ritchie recognizes that its people and customers come from all walks of life and the company should embrace that diversity, celebrate it and use its power to become a more supportive institution and acknowledging what Ritchie calls the company’s most important ingredient, its people.
Some of the commitments that Papa Johns and Steve Ritchie has made includes creating a more inclusive franchise development program, focusing on minorities and establishing a foundation that will center on efforts to support local communities. The company has also reached out to Bank of America and Lazard Ltd for guidance on operations and is working with Endeavor Global Marketing in creating more dynamic marketing and advertising campaigns.
2017 was one of the worst performances in the company’s history and Papa John’s is aggressively working to change course by winning back customers they have lost as well as creating a more equitable and opportunistic environment for their employees. Papa John’s is holding itself accountable for past transgressions and is vigorously working to take the company in an entirely new direction.