Jojo Hedaya: The First Company Is Still The Last One

Sometimes, from the greatest frustration, the best idea can be born.

How many times did it happen to you that the messages just arrive, and your phone rattles tirelessly? How many times did you ask yourself why you do you receive e-mails at all, but on the other hand, you were almost in a panic not to miss something very important.

Your email starts to accumulate, the info bubble is getting red, and so are you because your blood pressure is reaching heights. This exact thing has happened to Jojo Hedaya and his business partner just a couple of years ago.

With countless emails, your inbox receives every day, how to separate important from the non-essential? Sometimes, accidentally some important emails can end up in your Junk folder. Maybe you’ll notice it on time, but it happens sometimes that important message will have to wait for you. A few years ago, Jojo Hedaya and Josh Rosenwald were struggling with the same problem. But, they have luckily found a solution. They have created Unroll. Me – a simple application used as an email organizing tool.

Namely, Jojo Hedaya the present Executive CEO of Unroll.me, have noticed that in that time his mate and business partner Josh wasn’t answering his emails. Even more, he couldn’t even find the messages. This situation made them very upset and so they took the matter into their own hands. They started working on an application that would help them to get rid of all unwanted email, and at the same time, it would be able to separate all the contents that mattered. That’s how Unroll.me was born. Unroll.me app can scan through your email in seconds compiling all your subscriptions into one email. They called it The Rollup. From The Rollup, you can see all subscriptions you’ve got and if you wish, with just one click you can unsubscribe from whatever you consider unnecessary.

The starting of Jojo Hedaya’s career is inseparable from his business partner Josh Rosenwald. The two of them were business partners when they founded Unroll.Me

Today, this email service has more than five million users. The business associates are gone their separate ways. While Rosenwald has entered the real estate business and started to invest, Jojo Hedaya stayed closer to his first company. Even though Slice bought the company in 2014, Jojo Hedaya stayed in a position of the Chief Product and Consumer Officer.

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