Women Making Moves Featuring Susan P. McGalla

Susan P. McGalla, the founder of P3 Executive Consulting, is a branding, operational coherence, talent management, and marketing pundit. Additionally, she is the chief merchandising officer and president of the clothing brand, American Eagle. This company was established 23 years ago at a teen retailer when the administrative offices portrayed the brand as a sporty wear which basically centered on men rather than women.

However, this sexist representation did not faze Susan who previously worked at Joseph Home Co. Department stores as she was under the impression that the American Eagle management judged her based on her work merit and ideas. Susan McGalla was appointed to her present position which makes her the head of design, merchandising, and marketing of the brand graced by the American teens. Susan led a celebration in October on the south side in honor of their moving headquarters.

Susan McGalla grew up in a male dominated household. Having a football coach for a father and two elder brothers, she never received any special treatment for being a girl. She says that she was always encouraged to exercise hard work and portray her great ideas in confidence irrespective of the crowd. She deems her gender and everyone else’s gender as an irrelevant factor. This has helped promote her confidence, and she feels equally comfortable working with both women and men. Susan adds that she has excelled working with both sexes.

Her self-imposed confidence has been a key contributor to her success. Susan McGalla attained her BA from Mount Union College and later began her career journey at the Joseph Horne Company. In 1994 she found her niche serving at the American Eagle Outfitters.

Susan McGalla explains that when she started out at American Eagle, the firm was a predominantly male company. There were no women on the board or in executive positions. She still managed to succeed despite the obvious male dominance in the firm. She adds that through success and hard work, she managed to excel in a career that she considers a lifetime experience. She was lucky enough to secure various executive positions while at American Eagle Outfitters and gradually becoming the chief merchandising officer and the president of the company. Her undeniable rise in the company triggered true culture change where men and women collaborated to create the most successful and inspiring mixed cultures between 2000 and 2010.

The Allure Of AI-Multi-Variate Testing

The fact remains that the allure of mobile marketing is growing. This is because marketers are increasingly looking for multi-variate testing that can help to satisfy the desires of a customer effectively.

Mobile marketing automation is primarily in three areas. This is because people are well aware of how to use their app. This helps them to make decisions that are based on data. Besides, multi-variate testing helps the marketers to get a 360° view of their customer real-time. This will be across various devices, channels as well as geographies.

In this way, marketers are able to construct personalized journeys of their customers. These help in boosting long term engagement with them. This way contextual campaigns are created that are based on customer behavior, location, profile and any other kind of inputs. And all these would be set in real time. All these must have connectivity to CRMs and such other tools. Only then it can be termed as truly multi-variate testing.

This helps in making decisions that are supported by data. This way the right messages reach the right users. In this way, machine learning is being used. This way guess work comes out of testing, and the campaigns become optimized.

Mobile Marketing Automation can be used for re-engagement. It would require making use of good analytics. Next, analysis of the funnel has to be done. Smart segmentation has to be done in order to identify groups. Re-engagement campaigns are being designed to bring those segments back into the fold that may have gone quiet. The campaign has to include CRM data, besides behavioral info, as well as preferences, besides demographics, and so on. This helps to create personalized journeys which are able to convey the message to each customer in the best possible way. This is because each customer is an individual. Once automation is done well, it becomes possible to approach them in that manner.

Next, optimization tools have to be used. These help in testing the marketing campaigns and continuing to improve these.

Campaigning can be transactional. This can be like system messages. Once an action happens, there is a confirmation. Another is contextual campaigning. This helps in creating personalized journeys for customers. This helps to build great communication that is based on variables. Such campaigns do much better as they are personal, relevant as well as contextual. This is where geolocation can help to determine context and make it more relevant.

Betsy DeVos’s Philanthropic Endeavors

Mrs. Betsy DeVos is an incredibly passionate woman. She currently leads America’s educational reform system by serving as the United States Secretary of Education. She is the 11th person to hold that role. Outside of her job and her other roles she is known as a major reformer. She is a crusader for change and chooses to focus her passion for change on education in the United States.

 

Her drive for change began when she was a young woman at Calvin College. She first found the spark to drive change by seeing how much she was able to accomplish within her own college campus.

 

Since her college days she has worked for more than three decades to bring about reform. She is known as a woman who not only is willing to cross party lines to bring about change, but who consistently puts education first, even before all of the politics that can often drive a wedge that brings change to a hault. For those three decades she has led several incredibly successful political campaigns, spearheaded multiple political action committees and was also an integral piece of multiple party organizations that sought to bring about change.

 

She is married to Dick DeVos who was a past Republican nominee to become the Governor of Michigan. The two are a truly dynamic duo and together are known as being innovators who look for creative ways to bring about social change. For Mrs. DeVos, in particular, that change is focused on the education sector.

 

Mrs. DeVos is also incredibly active in the philanthropic community. She and her husband built the Dick and Betsy DeVos Family Foundation. The Foundation contributes to a wide variety of charities, many of those educational. Mrs. DeVos also holds prestigious board seats for many charities, including the Mars Hill Bible Church, Kids Hope USA, the DeVos Institute for Arts Management at the Kennedy Center and the Foundation for Excellence in Education. She also currently serves as the chair person for the American Federation for Children as well as the Alliance for School Choice in America. School choice is something both she and her husband are incredibly passionate about.

 

The two saw the importance of allowing families to have school choice when they first began looking for schools for their own children. The two realized that while they were incredibly blessed to be able to choose any school they wanted for their kids, many people didn’t have that option. They came upon the Potter’s House Christian School in Grand Rapids. The Potter’s House Christian School typically serves underprivileged kids from low income families. The DeVos family sponsors children whose families couldn’t afford to send their children there and provide them with scholarships.

 

For updates, follow Betsy DeVos on Facebook.

Orange Coast College’s Planetarium Will Feature A Foucault Pendulum

Orange Coast College‘s new planetarium will have a Foucault pendulum, a gift from Mary McChesney who wants to see the new planetarium to attract students and community members who are interested in scientific studies. McChesney, who taught languages at OCC before retiring, said she made the generous $1 million donation in honor of her late partner, Adelyn Bonin, who also taught languages at OCC. The new planetarium replaces the one built in the 1950’s. Astronomical technology has changed so rapidly that the college decided to tear down the old planetarium and build a new one with far more seating in the auditorium. The new building will open in 2018, just in time for the fall semester. OCC students studying planetary and stellar astronomy and cosmology will have a brand new, state-of-the-art planetarium to make their studies more fruitful. The OCC Foundation has undertaken the renovation and establishment of numerous other campus buildings, including the Robert B. Moore Theatre and the Frank M. Doyle Arts Pavilion, in addition to funding the planetarium.

 

Each semester, over 25,000 students, 1,200 of which are international students, study at OCC, taking classes in one of the colleges 135 career and academic programs. Student life at OCC is exciting, with numerous sports programs for men and women and over 60 student clubs and organizations. While there are numerous activities for students outside of the classroom, OCC’s mission is to enable students to earn academic degrees and certificates in technical education, in addition to preparing students to transfer to one of the California State University or University of California school systems.

 

To learn more, visit http://www.orangecoastcollege.edu/.

Achievements of Glen Wakeman

Glen is a highly recognized entrepreneur and has been in the field for close to two decades. He is the founder of quite a large number of companies and has contributed to the success of many. Glen acquired his bachelor’s degree in economics at the University of Scranton with a major in finance and there after pursued his masters in finance from the University of Chicago. He is currently the chief executive officer of Launchpad Holdings and has always had a determination towards developing each of ventures to make them outstand other businesses in the market.

Glen Wakeman is highly impressed by the modern technology and puts a lot of focus on conducting most his businesses with it. Glen believes that technology has brought a great revolution to businesses and that entrepreneurs should employ the modern technology in the production of their products to ensure that their goods and operations match the current trends in the market. Besides, Glen Wakeman insists that the use of machines helps to speed up the processes in a firm as less manual labor is required, which is a little bit slower. Additionally, Glen encourages companies to focus on the use of machines as they enable them to produce high-quality products that attract more customers.

In addition to that, the prolific entrepreneur encourages investors to always share their thoughts and ideas with other people because it enables them to make informed decisions concerning their businesses (Ideamensch). Besides, he believes that sharing ideas with other people gives room for exchange of ideas through which one can learn new things to improve their businesses.

Glen also urges entrepreneurs always to be ready to acquire new things from people as curiosity helps one achieve knowledge on a broad range of things as well as understand the reasons behind their statements. Besides, Glen always strives to learn from his mistakes and encourages entrepreneurs to be keen not to ignore the problem areas in their businesses as they are likely to recur and cause more damage to their investments (https://angel.co/glen-wakeman). Business operators should also strive to find solutions to the issues affecting their businesses negatively and be ready to learn from the mistakes that lead to such problems so at to keep growing their businesses.

 

Edisoft Achievements in Using Supply Chain Performance

While evaluating opportunities for the performance of the supply chain, best practice key performance indicators concentrate on measurements across functions and exchanging partners rather than only concentrating on the performance of the isolated operations of a certain carrier.

A carrier score card can be assessed. Ocean and air carriers are measured by on-time performance (http://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=9478384). Rail carriers are announced and measured with theirs as booked departures. And motor carriers are measured by their types of service. Rarely, companies take a look at the performance of multimode or multi-leg shipments. Significantly more exceptional are the best practice KPIs that are accessible today; those which reach out across the financial, physical, and regulatory parts of the supply chain.

The data-set evaluating runs through the business forms across the several legs and methods of a worldwide shipment (LinkedIn). The various parties, also the consistency, financial, and co-ordinations functions. Best-in-class KPI examples incorporate evaluating the landed cost at a detail level by trade path, evaluating the performance of a trans loader by how precisely their detail data mirrors the great being received at the free trade area, or how easy data is being accommodated for document creation and tradition filings.

A few companies are using the services. One of them is Edisoft which uses the Integrated Warehouse Automation Solution. This is designed to automate and promote orders, printing, packing, shipment and picking stages in any warehouse. The activity has highlighted for handheld standardized identification scanners and the connector for incorporation with Transport Management Systems to support the sharing of small bundle data that is less than a truckload for shipments.

Edisoft is designed to automate the delivery procedure with out-of-the-container options to catch data from the pick, pack and shipment stages. Whether you are picking, transporting and packing orders from several warehouses, a provider can carry thousands of shipments day by day to anyplace in the world with all exchanges updated to the ERP with direct access to every single important datum for reporting on cost per shipment ordered.

In conclusion, Edisoft has flexible options to send and receive EDI records employing any type of VAN, FTP and Direct AS2 connection to enable companies to accomplish the most reduced total cost of possession for Integrated EDI Solutions.

Doe Deere Gives Selfless Interview To The Online French Tribune

In an industry overshadowed by mainstream makeup designers, Doe Deere, marketing analyst and technology expert, was able to launch a creative new line despite the competition. In a selfless article with the French Tribune online, she gave away the secret to success and quickly noted it is important to find out what you’re good at and continue to perfect your craft. Deere teaches their readers hold to make a bold business move successful. She admitted during the article that she had an overwhelming desire to reach her goals and shares this passion with a lot of her cosmetic wearers.

 

Deere advises her users to put the flame behind whatever they are passionate about doing. She says, it is a wise business decision to promote, sell, and create, products and services you’re interested in. Your time and energy will be invested in your project, making it more valuable to love what you do. Using and expanding your skill set is also important by honing in on what your good at, but also building on those skills. Deere also insists being a successful business owner requires taking risks, tackling your problems head on, and being able to learn from others. Visit here: http://www.doedeere.com/

 

Doe Deere is responsible for the intricate Lime Crime cosmetics that offers colors unheard of in the industry. Enjoy bright colors like Mint Kisser and Lemon Drop or your eyelids and lips. Her superior line of eye-shadow and lipstick products promote an unapologetic choice of colors. She overcame the obstacles on her journey to introduce a creative line which helps her clients transform or create a new look. Her peers were not always happy with her unconventional way of designing colors, but her colors quickly caught on with busy professionals and young adults. She is now one of the top cosmetic entrepreneurs in the industry and was one of the first to use a super-foil or velvetine matte base for her cosmetics.

 

Lime Crime has expanded their name and has branded a sister company under the Scandal name which offers their customers a new and exciting hue. A purple-violet shade which was an instant hit among their 2.4 million Instagram customers. In fact, Deere also offers a hair dye collection under the Unicorn name which offers bold colors like Radical Metallic and Purple Sorbet to name a few. Become a part of Lime Crime by visiting their creative website today for a list of products, details, and colors listed for a hassle-free purchase experience of the signature Lime Crime products. Learn more here: http://frenchtribune.com/teneur/25362-how-controversial-doe-deere-became-successful-entrepreneur

 

About Market America Products

It is true that nothing is more important than taking take of yourself. A well-rounded lifestyle that include travel, vacations, and healthy eating that provide the needed nutrients in your best foam are equally important. Thankfully, Market America Products provide a wide array of products to keep you moving forward. Market America Product is a multi-level company that works in product brokerage and internet marketing. The company distributes a wide variety of products in several countries around the world. Founded in the year 1992 by JR and Loren Ridinger, Market America has employed approximately 650 people by the year 2011. Its products include dietary supplements, auto care, custom websites, and weight management products. Additionally, these products are sold through web domains such as Shop.com to retailers.

 

Market America product’s team is dedicated to creating new collections each month for the different categories of products. Through their online shops, the company provides daily updates of new products and recommendations. Additionally, Market America products sales are improved through various events such as seminars and symposiums. The latest and the most sophisticated incarnation of marketing provide the basic idea of independent distribution to upcoming investors all over the world.

 

Over the past few years, Market America products have influenced plenty of large and successful businesses. Some of these businesses include Amway, Tupperware Products, and Avon Products. Additionally, Market America Products are the first company to integrate the internet social media and e-commerce and elevated not only the products but also the act of sale.

https://www.meeton.com/profile/market_america/

https://www.shop.com/info/our-brands

Betsy DeVos and Family Help Students

Learning can be hard and students who have to do it in an environment that is not comfortable know how much harder it can be. They have to make sure that they are comfortable and Betsy DeVos has gone to great lengths to show students that things will get better when they are in different schools. She knows that offering different educational opportunities to her students is the only way that the world will change and the only way that she can truly make a difference in their lives. Betsy DeVos has come a long way in the time that she has been helping people and she has even included her family to show them what they are able to get out of the situations that they are in. She does what she can with everyone to show them the different options that they have and tries to always put the students first.

 

By getting her family involved in education, Betsy DeVos is giving them a chance to learn and is giving students a chance to have help from a different person. She knows that she will not be able to do it all on her own and that things can sometimes get difficult when she is running a one-person business and that is the reason that she chose to get her family involved. She wants to make sure that they are learning as much about the philanthropic business as they can so that they will be able to enjoy all of the things that she does, too.

 

When Betsy DeVos is working to help students out, she makes sure that she keeps their individuality in mind. She has done what she can to include different students in the educational opportunities that students have so that they are able to get the best experiences possible. These students can do things like enjoying the charter schools and even the voucher programs that are offered to them. For Betsy DeVos to be able to do all of this, she had to make sure that she knew a lot about education and how she would be able to help people out.

 

Despite doing all of this, Betsy DeVos is still working to help even more students. She knows that there are always new ways to help and new things that students can learn. She has relied a lot on the people who are teaching the students and this has helped her to grow her philanthropic efforts. She continues to push to make sure that she can help students and that teachers will have the resources that they need to be able to help their own students get better with the opportunities that they have.

A Confident and Successful Leader, Susan McGalla

The reason that some companies outperform others may be because of their diversity. Statistics has shown that gender-diversity in a company is 15 per cent more likely to outperform a company that has no gender diversity. Companies which are ethnically diversified are 35 per cent more likely to outperform a company that is not ethnically diverse. The reason is that with diversity comes an open sharing of ideas. The S&P 500 companies however do not seem to go by the statistics, because a very small percentage of women hold high positions in their companies.

Many women struggle to reach management or director positions in their companies, but Susan McGalla led the way for other women to rise up to important positions. Susan was raised with two brothers and a dad who was a football coach. She was not pampered just because she was a female. Susan earned everything she worked for and carried those ideas throughout her life. Susan became extremely successful and held many high level positons.

Susan worked for American Eagle Outfitters and worked her way up through the company. There were only male executives in the company when she started. Upon her exit from the company, Susan was the president. Susan in now with the Pittsburgh Steelers as their Vice President of Creative Development and Business Strategy. She is the founder of P3 Executive Consulting. She developed an innovative campaign for fans to “wear what we wear” and increased the sales of the Steelers gear. Susan feels that women do not want to be thought of as just women working for the company, but as professionals.

There are plenty of networks and initiatives for women to learn how to advance in their careers. The network group’s offers women support, ideas, and platform strategizes on how to move up through the ranks in their company. They are given connections with other women in their fields and taught the latest trends in the business world.

The latest idea is to have executive mentors in the company who would sponsor women into leading projects on important assignments. Executive sponsors would then be given an incentive to help women to become leaders. Mentorship within the company would help to diversify the company and help the company to outperform those companies who do not diversity.