NetBase – A Look At Social Media Analytics

Social media analytics can be roughly defined as looking at online sources and using the information gathered to make informed business decisions. The first step in any social media analytics campaign is to define your business goals according to NetBase. Next comes deciding what your performance indicators will be, and the final phase is to gather your data from social media platforms and make conclusions from it.

Defining Goals

There are many criteria for evaluating business success online. Perhaps your goal is to increase downloads of information about your product, or maybe you are trying to improve the overall perception of your brand online.

Performance Indicators

Once you define what your goals are, you can start looking at specific metrics. Engagement compares media that is owned, payed and earned, while sentiment examines how people commenting online feel about your brand. To see how your social media strategies are impacting your bottom line, look at conversion.

Analysis and Conclusions

Having determined what matters to you and why it matters, you can use a social media analytics tool to analyze the data and respond accordingly. The good news is that some of these tools are free, and others are inexpensive relative to the value of the information that can be gained using them.


Much useful information can be gleaned simply by using the built-in dashboards of most popular social media platforms. Facebook Insights allows you to examine your metrics for the past 28 days and also has a feature that allows you to compare them with those of your competitors. Twitter lets you see who is examining your tweets broken down by gender and interest, and YouTube creators can look at information on who is watching their videos including the devices they are using, time spent watching the videos and more.

Some social media platforms such as Tumblr, however, don’t offer any built-in analytics tools. Furthermore, if you’re examining your brands performance on multiple platforms, it can get frustrating and time-consuming to look at all of their tools. That’s why social media analytics can do the job for you.

The company Trendy offers software that gives you feedback on what people are writing about your brand online in the form of simple and readily understandable graphs and pie charts, and you can look back over months of data to see if your reputation is improving or declining. A traditional and effective tool is Google Alerts. These let you know in real time when your brand or your competitions’ brands are being mentioned online; in crisis situations where you need to do damage control fast, these alerts can be a lifesaver.


There are many other social media analytics tools on the market, and some are free; however, most only offer a look at a single dimension of the chatter about your brand online. A more comprehensive tool is offered by Netbase, a company that offers software designed to give you the big picture, often in real time, through a highly intuitive interface.

David McDonald’s Dedication Led Him To The Top Position At OSI Group

David McDonald had the dedication that led him to the top position at OSI Group. He is currently the company’s COO and is entrusted with the inner workings of an international organization. David has been with the company his entire career. He believes in the OSI business model that pushes for growth and expansion on a consistent basis. The leaders at OSI believe that this creates the kind of opportunity that allows its staff thrive and its clients to receive the best possible service,

David McDonald is originally from the state of Iowa. He grew up on a farm there and went on to attend Iowa State University. David studied animal science and joined OSI Group as an intern for Sheldon Lavin. OSI was in the midst of tremendous growth. The company had recently secured a contract with K&K Foods, which spawned the OSI Asia Pacific Division. The company was spreading rapidly throughout the Pacific Rim. Its influence eventually reached Central and South America. OSI also has a strong presence in Europe and Australia.

David McDonald quickly observed the nature of the company and understood that he would have to embrace change in order to keep up at OSI Group. It is the 58th largest privately owned company in the world according to Forbes Magazine. McDonald credits the organization’s private status as a reason it has been able to make such intricate moves. OSI has remained ahead of the competition. The company is able to invest in situations and people that have potential. OSI can allow these individuals and circumstances to develop without answering to a board of directors. This has allowed OSI Group to bring in the kind of people that want to stay with the company for the duration of their careers.

David McDonald supervised several mergers that has kept OSI on the cutting edge of the food manufacturing industry. The company acquired Tyson Foods, Baho Foods, Flagship Food Group and Turi Foods in efforts to diversify its business model and open up possibilities in new markets.

Aloha Construction is a Company to Love

Aloha Construction is a company that provides quality service to Illinois and the southern part of Wisconsin. It employs a team of professionals that have worked together over the years to successfully complete over 7,000 projects. This company, once a small-time family business, is now a successful industry. It is an innovator in the business of construction that is honored for superiority, intellect, and security that cannot be matched. It continually strives to maintain its high level of expertise as well as its honest and fair interaction with all of its business associates. This company makes sure their sales and service department and their office team members efficiently take care of all details in a timely manner.

Dave Farbaky is the President of the company. He is also the CEO of the company. Lake Zurich, Illinois is where this forty-six-year-old business owner resides. He is a leader in the industry who can provide his customers with high-quality work at a fair price. Aside from being a successful business owner, Dave is a family man with a big heart. His desire to help those in need has led to the creation of the Dave Farbaky Foundation. The Learning Express Toy store in Lake Zurich, Illinois collaborated with Dave to give needy children the opportunity to go on a yearly shopping spree.

This construction company will help meet your home repair needs whether those needs are large or small. They will repair or replace your roof and/or gutters, and they will replace your windows. They will also do an outstanding job of installing or replacing the siding on your house. Rest assured the contractors who work for them are licensed and insured, and they have extensive training in what they do and more information click here.

Their headquarters are in Lake Zurich, and they are located at 470 Illinois 22, Lake Zurich, Illinois 60047. The company can be reached at (847) 540-7711. Property inspection is free, so all you have to do is ask to have your property inspected and have all of your questions answered and

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