There are a lot of companies that have started with only a few things. Lime Crime is one of them. Doe Deere created and built it on her own. You may be wondering how you can build your own company like she did and make it successful. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true
The first thing you need is a passion for what you are doing. This way when things get hard, you will still be able to find the drive to do them. You want something that makes you smile when you get up in the morning. This way you will be happy while you work your butt off making your business a reality.
A business plan will help you to get the things you want with your business. If you don’t have a plan, then you have no direction. This can cause confusion and will make it harder for you to keep your business going. It’s important to know what direction is going to be the best for you. That way you will not be doing things that are all over the place. Doe Deere had a plan when she started her business and she is right on track for where she should be because of it. This is most likely a large part of her success.
A marketing plan will help you to know what your sales will go to and how much you are going to be spending on your marketing. You have to be able to get your business out there and this will probably be one of the few ways you are able to. This plan should be set up for at least a year and be refreshed as you try things to see what works better.
Don’t Give up
The biggest thing is to not give up. This is also the hardest thing to do because you will want to a lot. The important things is to keep moving forward so you can make progress with your business.
Take your time and you will be able to start your business and keep it going for a long time to come. Doe Deere has done everything right to get her business going. She has made a large business out of a dream because she was able to stick to a plan. You can do it too. All you need to do is have a plan and make it happen.
Susan P. McGalla, the founder of P3 Executive Consulting, is a branding, operational coherence, talent management, and marketing pundit. Additionally, she is the chief merchandising officer and president of the clothing brand, American Eagle. This company was established 23 years ago at a teen retailer when the administrative offices portrayed the brand as a sporty wear which basically centered on men rather than women.
However, this sexist representation did not faze Susan who previously worked at Joseph Home Co. Department stores as she was under the impression that the American Eagle management judged her based on her work merit and ideas. Susan McGalla was appointed to her present position which makes her the head of design, merchandising, and marketing of the brand graced by the American teens. Susan led a celebration in October on the south side in honor of their moving headquarters.
Susan McGalla grew up in a male dominated household. Having a football coach for a father and two elder brothers, she never received any special treatment for being a girl. She says that she was always encouraged to exercise hard work and portray her great ideas in confidence irrespective of the crowd. She deems her gender and everyone else’s gender as an irrelevant factor. This has helped promote her confidence, and she feels equally comfortable working with both women and men. Susan adds that she has excelled working with both sexes.
Her self-imposed confidence has been a key contributor to her success. Susan McGalla attained her BA from Mount Union College and later began her career journey at the Joseph Horne Company. In 1994 she found her niche serving at the American Eagle Outfitters.
Susan McGalla explains that when she started out at American Eagle, the firm was a predominantly male company. There were no women on the board or in executive positions. She still managed to succeed despite the obvious male dominance in the firm. She adds that through success and hard work, she managed to excel in a career that she considers a lifetime experience. She was lucky enough to secure various executive positions while at American Eagle Outfitters and gradually becoming the chief merchandising officer and the president of the company. Her undeniable rise in the company triggered true culture change where men and women collaborated to create the most successful and inspiring mixed cultures between 2000 and 2010.
In an industry overshadowed by mainstream makeup designers, Doe Deere, marketing analyst and technology expert, was able to launch a creative new line despite the competition. In a selfless article with the French Tribune online, she gave away the secret to success and quickly noted it is important to find out what you’re good at and continue to perfect your craft. Deere teaches their readers hold to make a bold business move successful. She admitted during the article that she had an overwhelming desire to reach her goals and shares this passion with a lot of her cosmetic wearers.
Deere advises her users to put the flame behind whatever they are passionate about doing. She says, it is a wise business decision to promote, sell, and create, products and services you’re interested in. Your time and energy will be invested in your project, making it more valuable to love what you do. Using and expanding your skill set is also important by honing in on what your good at, but also building on those skills. Deere also insists being a successful business owner requires taking risks, tackling your problems head on, and being able to learn from others. Visit here: http://www.doedeere.com/
Doe Deere is responsible for the intricate Lime Crime cosmetics that offers colors unheard of in the industry. Enjoy bright colors like Mint Kisser and Lemon Drop or your eyelids and lips. Her superior line of eye-shadow and lipstick products promote an unapologetic choice of colors. She overcame the obstacles on her journey to introduce a creative line which helps her clients transform or create a new look. Her peers were not always happy with her unconventional way of designing colors, but her colors quickly caught on with busy professionals and young adults. She is now one of the top cosmetic entrepreneurs in the industry and was one of the first to use a super-foil or velvetine matte base for her cosmetics.
Lime Crime has expanded their name and has branded a sister company under the Scandal name which offers their customers a new and exciting hue. A purple-violet shade which was an instant hit among their 2.4 million Instagram customers. In fact, Deere also offers a hair dye collection under the Unicorn name which offers bold colors like Radical Metallic and Purple Sorbet to name a few. Become a part of Lime Crime by visiting their creative website today for a list of products, details, and colors listed for a hassle-free purchase experience of the signature Lime Crime products. Learn more here: http://frenchtribune.com/teneur/25362-how-controversial-doe-deere-became-successful-entrepreneur
Although corporate America has made substantial progress, it still continues to lag in numerous areas. To expound further, it oftentimes lacks the ability to accommodate minority groups and women. In spite of such challenges, women such as Susan McGalla continue to open doors for others. For those unaware, Susan McGalla remains a prominent figure in corporate America. Moreover, she remains an executive consultant that lives in Pittsburgh, Pennsylvania. Furthermore, she remains renowned for her work at American Eagle Outfitters. While there, Susan McGalla served as the company’s president. In addition, she also served as the CEO of Wet Seal. Statistically speaking, companies that welcome gender diversity possess a higher success rate.
To expound further, they tend to outperform their competition. To remain exact, these companies remain 15% more likely to do such things. In addition, ethnically diverse companies remain 35% more likely to outperform their competition. Moreover, diversity in the workplace remains a primary focus in corporate America. In spite of such challenges, only a small percentage of women hold positions at S&P 500 companies. Therefore, Susan McGalla’s story remains noteworthy. Currently, Susan McGalla works for the board of HFF Inc. For those unaware, the company remains a publicly traded company that provides commercial real estate goods and service. Moreover, she has also served as a former trustee at the University of Pittsburgh.
Initially, McGalla began her career at the Joseph Horne Company. While there, she held various positions from 1986 until 1994. Later on, in 1994, McGalla worked for American Eagle Outfitters. Initially, she started her career as a divisional merchandise buyer for women’s clothing. Moreover, she served various managerial roles at the company prior to becoming its president. During her stint as the company’s president, she managed the launch of the company’s plentiful brand for kids. Moreover, McGalla hails from a modest family. She remains the native of East Liverpool, Ohio. Moreover, her father remained a football coach of the local football team. As a student at Mount Union College, she received a bachelor’s degree in business and marketing. For those unaware, she remains married to Steven McGalla.
American businesswoman and consultant Susan McGalla is all about empowering women. She is one of the youngest women CEOs to ever run a Fortune 500 company. In fact, McGalla has run three. A feat that many men have yet to duplicate.
Considered a trailblazer by many, McGalla never let the glass ceiling keep her from living her dreams. After graduating from Union College, McGalla went straight to work for Joseph Horne Company. The first thing she notices is how few women were working on the executive level. After working for several years in the marketing department, McGalla moved on to American Eagle Outfitters. This is where she made her mark. Through hard work, McGalla earned the respect of her peers. She was named CEO in 1998.
McGalla always wanted to run her own company. But before she could do so, she was wooed by Wet Seal Inc. to serve as CEO. Feeling it wasn’t the right fit, she opted to jump into being an entrepreneur head-on. McGalla now runs the wildly successful P-3 Executive Consulting. The company offers services to up and coming business that are in need of help with staffing, funding, medical and much more.
While running her own company, McGalla also has a sweet side gig. The Pittsburgh native is the vice president of community relations with the Pittsburgh Steelers organization. She handles everything to do with fan support including her wheelhouse: apparel. McGalla says she’s learned a great deal from being a CEO. Her mission isn’t over. She says she wants to serve as a positive role model for women who have a dream of running a company.