Developing a plan to upgrade and expand the facilities available at Squaw Valley Ski Resort has not been undertaken lightly by the leaders of the resort and the local community. Over the course of more than 500 community based meetings Squaw Valley CEO Andy Wirth and his colleagues have looked to develop their plan with the assistance of members of the Squaw Valley community. Wirth revealed the need for a new plan for Squaw Valley in the Auburn Journal in a bid to explain the options undertaken as the plan was developed.
Andy Wirth explains in his article that Squaw Valley sees an annual fall in visitor numbers each spring; snowfall amounts play little role in the way the resort is attended year round, but a change in focus and attractions offered by the resort can make a major change to the local economy. The newly developed plan is now being considered by the Placer County Board of Supervisors, and includes the development of 82 acres of asphalt parking lots to extend the Village at Squaw Valley Ski Resort. After the development of the area has been completed the Squaw Valley and Lake Tahoe region will benefit from the creation of 1,400 jobs. An estimated rise in tax revenues will see $25 million raised for use to update and maintain public services in the area.
Andy Wirth has been working at Squaw Valley since 2010 and brings a large amount of experience from his history of resort management in North America and the Caribbean. Caring for the environment has been a major part of the life of Andy Wirth since his arrival in the Lake Tahoe region, which has seen him take on a role with the Tahoe Fund Board of Directors who look to protect the local environment. The plan developed by Squaw Valley has seen changes made to protect the local environment, including lower building levels and professional standard facilities created in a style that blends into the natural landscape.
A ski season is a time in the alpine resort when alpine sports such as snowboarding, skiing and many other can be done. Ski season coincides with ski lifts. With regard to the resorts’ altitude and latitude, the skiing season runs from early winter to the end of spring. In California, the season runs from late November to late early July. The season can be classified into three stages and, therefore, has three different lift prices tickets.
• The first stage is off-peak. The stage occurs at the start and the end of the season. During this stage, the number of lifts available is few and at the same time the snow cover is patchy and irregular in the lower parts of the mountain
• The second stage is known as the shoulder. During this stage, the mountain is completely covered by snow. At this time, the sale of lift tickets are not very profitable to warrant opening all areas of the mountain.
• The third stage is the peak. In this stage, all lifts are open. This period usually occur when there are holidays such as public or school holidays.
A sign of snow would mean time to go for hibernation to some people, and time to put on everything at their disposal to keep warm. For others, this is a moment of an incredible sport that is accompanied by mental, emotional and physical wellbeing. Skiing sports combine an important aspect of outdoor air, physical activity and exposure to some sunlight that people fail to realize. Many people, more so those who have not done skiing before, do not know the power of the brain employed in this sport. As a matter of fact, skiing activity allows a person to have a feel of various body parts as well as the energy that moves them.
Andy Wirth works in the hotel industry and mountain resort. Presently, he is the CEO of the Squaw Valley and Alpine Meadows. For the last 25 years, Wirth has worked in the mountain resort and hotel industry. Wirth has worked in various leadership and marketing positions. Wirth has been integral in the society by participating in community activities as well as philanthropic activities.