NetBase – A Look At Social Media Analytics

Social media analytics can be roughly defined as looking at online sources and using the information gathered to make informed business decisions. The first step in any social media analytics campaign is to define your business goals according to NetBase. Next comes deciding what your performance indicators will be, and the final phase is to gather your data from social media platforms and make conclusions from it.

Defining Goals

There are many criteria for evaluating business success online. Perhaps your goal is to increase downloads of information about your product, or maybe you are trying to improve the overall perception of your brand online.

Performance Indicators

Once you define what your goals are, you can start looking at specific metrics. Engagement compares media that is owned, payed and earned, while sentiment examines how people commenting online feel about your brand. To see how your social media strategies are impacting your bottom line, look at conversion.

Analysis and Conclusions

Having determined what matters to you and why it matters, you can use a social media analytics tool to analyze the data and respond accordingly. The good news is that some of these tools are free, and others are inexpensive relative to the value of the information that can be gained using them.


Much useful information can be gleaned simply by using the built-in dashboards of most popular social media platforms. Facebook Insights allows you to examine your metrics for the past 28 days and also has a feature that allows you to compare them with those of your competitors. Twitter lets you see who is examining your tweets broken down by gender and interest, and YouTube creators can look at information on who is watching their videos including the devices they are using, time spent watching the videos and more.

Some social media platforms such as Tumblr, however, don’t offer any built-in analytics tools. Furthermore, if you’re examining your brands performance on multiple platforms, it can get frustrating and time-consuming to look at all of their tools. That’s why social media analytics can do the job for you.

The company Trendy offers software that gives you feedback on what people are writing about your brand online in the form of simple and readily understandable graphs and pie charts, and you can look back over months of data to see if your reputation is improving or declining. A traditional and effective tool is Google Alerts. These let you know in real time when your brand or your competitions’ brands are being mentioned online; in crisis situations where you need to do damage control fast, these alerts can be a lifesaver.


There are many other social media analytics tools on the market, and some are free; however, most only offer a look at a single dimension of the chatter about your brand online. A more comprehensive tool is offered by Netbase, a company that offers software designed to give you the big picture, often in real time, through a highly intuitive interface.

Unroll Me’s Transparency


Unroll Me is a free subscription service that helps you manage your emails. You can easily unsubscribe from emails you no longer need and view the emails you really care about in one screen called the “Rollup.” The also have an app that makes using their service a breeze. They help customers clean up inboxes while giving valuable information to retailers, brands, and marketers.

They have recently introduced their app and they are very proud of the software. It is fun to use and mimics the style of some dating apps where you swipe left and right. Left is to unsubscribe, swiping up will add a newsletter to your daily Rollup, and swiping right will leave it in your inbox. View Related Info Here.

The way that they use your information can help determine what ads and subscriptions you should keep and which ones you don’t need anymore. Unroll Me’s privacy policy states that they may share customer’s information with their parent company and any other affiliates.

They can sell this information and/or just give it to marketers. It does mention that it is only non-personal information and it helps marketers to better market its products and services to customers who want and need them.

Before using Unroll Me, users had an average of 62 email subscriptions! And customers are constantly signing up for new subscriptions when they don’t even realize it. This makes Unroll Me invaluable for those who are tech savvy or not.

Unroll Me has recently decided to drop customers in the EU due to the GDPR (General Data Protection Regulation). The GDPR was finally passed after three years of discussions and negotiations throughout the EU. Since, they cannot adhere to the GDPR, they decided that they will drop all of their EU customers by May 25th, 2018. The CEO, Jojo Hedaya, has promised to be more transparent with their operations, and so far, they have kept that promise.


View and download the app on


Talkspace Is A Great Company – Check Out This Innovative New Hire Made By Oren Frank

In many cases, the most successful businesses are the most innovative. This ideology doesn’t always prove itself to be true, but the free market is full. of businesses that have set themselves apart from the crowd of competitors like Apple – not selling a wide variety of products and only focusing on advancing a select few items as far as possible to satisfy consumers’ increasing tech demands – or Amazon – purchasing tons of patents, expanding to entertainment well enough to take home two Golden Globe awards last year, buying Whole Foods to voyage into the world of brick-and-mortar groceries.

Talkspace is an innovative company, too. Although Talkspace isn’t anywhere near the size, success, or scope of Amazon, its business model is arguably the first to connect people with certified mental health professionals via text message, phone calls, video chats like FaceTime or Skype, emails, and through Talkspace’s official mobile application. The company was incorporated by Oren Frank and his wife Roni in mid-2012. Since, Talkspace has made great strides, including inking a deal with Michael Phelps that will both bring in new business and – this is far more important than any amount of revenue the all-star swimmer could bring in – help end the stigma of mental health problems and the pursuit of treatment to mitigate or completely remedy them.

One of the most innovative things Talkspace and CEO Oren Frank have collectively done is hire some of the mental health services industry’s leading practitioners. For example, the world-renowned researcher, psychiatrist, and professor Dr. Irvin Yalom, a member of the faculty at the oh-so-prestigious Stanford University. Another recent hire that Talkspace brought on board is Neil Leibowitz – he’s both a practicing lawyer and a medical doctor – who most recently worked as a senior administrator of medical operations for UnitedHealth, one of the largest insurance companies in the United States. Mr. Leibowitz is now the chief medical officer of Talkspace; this hire was so innovative because Talkspace doesn’t necessarily need a practicing physician – however, it’s worked out very well so far.