Jose Auriemo Neto in the Global Fashion Industry

Jose Auriemo Neto in the Global Fashion Industry

The BOF or rather the Business of Fashion releases an annual list of 500 most influential individuals in the fashion industry. This list usually incorporates all individuals from all around the globe and is named BoF 500. This year, the Brazilian business mogul Jose Auriemo Neto was featured in the list. He, among few other Brazilians, got honored and recognized at a gala for the influence they have on the fashion industry. Auriemo Neto is the Chief Executive Officer of JHSF, a residential and commercial company situated in Brazil but operating all around the globe. It may seem weird that a developer gets recognized in the fashion market but for Zeco, who has worked with several fashion brands like Valentino, Cuccinelli, Hermes, and Pucci among others is well deserving of the honor.

Who is Jose Auriemo Neto?

Jose Auriemo Neto is the son to Fabio Auriemo; a successful businessman in Brazil. He runs the development company known as JHSF which he took over from his father back in 1997 at the age of 22. Auriemo Neto has been able to grow the company form a developer of luxurious shopping malls like the Ponta Negra to a developer or residential buildings, commercial buildings and so much more within and beyond the State of Brazil.

In the year 1998, Neto took on his first big venture by acquiring and 8000 square feet piece of land on which he developed a shopping mall that accommodates 180 stores, a commercial building, residential buildings, academic building, and several other all rounded developments. The success of this project opened doors for JHSF to expand its operations. In the year 2009, Auriemo Neto saw the company through its first retail venture by getting into exclusive partnership with Hermes, Jimmy Choo, and Pucci. This led to the launch of luxury brand retail outlets in the shopping malls owned by JHSF. Three years later, he also signed a similar agreement with Valentino and had the honor of launching the very first Valentino retail stores in Brazil and since then the company has made its footprints in the fashion market.


Neto Auriemo has a degree in Engineering from the FAAP University situated in Sao Paulo.

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